MACY’S PRIVATE BRANDS

Arch Studio Brand Launch

Arch Studio was launched in 2025 as an entry-level housewares brand. The visual identity was designed by an outside agency and my team adapted and evolved it for packaging and digital assets. We also developed and shot the photography at our in-house photo studio in Long Island City.

Role: Adapted VIS from agency partners, art directed photography, designed print, packaging and digital assets from concept to delivery