MACY’S PRIVATE BRANDSEpic Threads Brand Relaunch
Epic Threads is Macy’s in-house children’s brand. It got a full visual identity overhaul by an outside agency, but their work ended up being too complicated (too many colors and too many shapes). My team took over and streamlined the design system. We focused on one shape (the lightning bolt) and one color (neon yellow), which created a much stronger presence online and in-store.
Role: Adapted VIS from agency partners, designed packaging, store visuals and digital assets from concept to delivery
