MACY’SVisual Identity System
Believe it or not, Macy’s never had a published set of brand guidelines. It was the wild west, and there were as many different reds being used as there were versions of the logo. My team took on the task of creating the guide you see below. We established logo standards, do’s and don’t of using the iconic star, a refreshed color palette, photo guidelines, and copy/voice direction. The guide lives online and has downloadable logo files, Pantone color chips, and anything a designer, vendor partner or store would need to stay consistent with the updated brand identity.
Role: Created VIS from concept to delivery
