MACY’SLunar New Year: 2020
2020 was the year of the rat and I had the opportunity to draw a branded illustration (look for the Macy’s stars inside the rat!) and small campaign of signage, advertising and merch. This was one of my favorite projects because I could really play within the Macy’s style guidelines… and invent a very cute rat!
Role: Designed artwork, store signage and merch from concept to delivery
