MACY’SPride Campaign
“Pride+Joy” is Macy’s campaign supporting LGBTQ+ rights. I designed a logo that uses all the colors of the Pride flag topped with the Macy’s red star. It worked equally well in all white. This branded approach helped visually unify all of the company’s initiatives – from parade banners to colleague t-shirts to huge billboards.
Role: Designed logo and OOH assets
