Role: Concept, photo art direction, print and website design Personal Stylist
Campaign, 2025Our marketing team came to us with the request to make the personal stylist service more approachable. In the past we’d integrated it into the Macy’s brand (see that work here), but this time we decided to put the focus on the stylists and the unique service they provide. We got permission to shoot overnight in Herald Square and tapped two of our top stylists to star in the photo and video. The result is a campaign that is friendly and informative. Most importantly, even at a glance you understand that our stylists are in-store, ready to help you shop for whatever you need.
MACY’S