MACY’S PRIVATE BRANDS

Style & Co. Brand Relaunch

Style & Co. was an established brand that was missing a clear DNA. The product team re-focused it to cater to the mature woman who is looking for clothes that are as comfortable as they are stylish. For the new visual identity system, my team chose a sunny yellow (a subtle hint to the golden years) and a grounding gray. Photography stills are shot on yellow, and the overall look is bright and cheerful.

Role: Created VIS (using existing logo), designed packaging and digital assets from concept to delivery